David Hicks, the inaugural winner of the Aesthetic Awards Lifetime Achievement Award, was a key player in the development of the UK’s aesthetics industry. A qualified pharmacist of many years, David saw the potential of botulinum toxin, along with Wigmore Medical’s CEO, Bedo Eghiayan, and saw the need to launch high quality education for medical and aesthetic professionals. This led to the creation of the internationally acclaimed event FACE, and later BODY. Mr Hicks was also involved in the launch of AM Live as well many other successful product introductions into the UK market. The word legend can be used lightly, but it certainly applies to David within the aesthetics industry.

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